The Power of Something Greater
Honda’s marketing campaign builds on the company’s pledge to communities and customers in response to the COVID-19 pandemic by adding meaning to The Power of Dreams during these unprecedented times. Titled “The Power of Something Greater,” the campaign focuses on how the strength of coming together as a community can help people get through challenging times and emerge even stronger.
The visual elements of the campaign focus on the core ways Honda is dedicated to supporting those affected by the COVID-19 pandemic. This includes contributions to food banks and meal programs, support for healthcare providers and the virtual volunteer efforts of Honda associates. The campaign also is featured across social media, where Honda is connecting with community.
Here’s to the power of working together. The power of something greater.